Crewel is the project that was born after I had taken over Sarajo, but ultimately decided on a rebrand. I’m still continuing to grow and operating the business online only!
Website designed using Shopify and a little coding. Check it out!
I decided to keep the flower from the Sarajo logo, but switched up the color palette and the font.
Here’s a glimpse inside my mind (via Photoshop) while I was deciding on the new name and aesthetic. “Crewel World” was a possibility in the beginning stages.
Crewel is currently a one woman show. I do all of the sourcing, repairs, admin, services, research, photography, etc.
I also run the social media. Some graphics on here were designed by my amazing assistant, Cristina Wright.
